Your Personal Space in Dating Business

I would choose three types of online dating sites. Let’s take a look.

1. Big companies, which create and offer affiliate programs.
2. Small companies, which run several dating sites. Sometimes these are not main projects.
3. Alone webmasters who run own dating sites or affiliated, white label sites.

What group do you belong?

First group. These companies like FriendFinder.com or eHarmony.com which run their dating sites for a long time. They have really serious dating business. For example FriendFinder.com (FF) has over 25 sites with a veeeeeery good traffic. The biggest part of this traffic comes from its affiliates. FF’s affiliate program is the most popular today. Almost on every dating directory or dating site you may see links, banners which lead to FF sites. It is strange, but I think that FF is a very good example of how to build a great dating company. Since their foundation FF rely mostly on their affiliates. That was the key to success. Even venture capital was not so important. FF programs have good conversion rates and offer many ways of promotion materials. I will certainly review these programs in a special post.

By the way, FF network has been sold to Penthouse Media Group Inc for somewhere between $500 million to $1 billion. Over 25 sites. More than 260 million people in the database.
That’s impressive.

Second group. Actually, I can’t even remember any site from this group. I do remember that I’ve seen them)). Anyway these sites are not for us. Of course they have affiliate programs. Some webmasters join them from time to time. Some webmasters get their income from those sites. But these affiliate programs contain one problem. They may disappear instantly, so you may not get your money. Some of those sites just don’t play fair games. Besides, you will spend a lot of your precious time to find the one which will satisfy you.

Third group. Well, this is the biggest and I hope the most active part of dating industry. Dating webmasters extend dating network every day. I can’t even imagine how many dating sites appear every minute. If you read my blog, I suppose you’re one of those wild dating webmasters)). I think that these people play an essential role in online dating. What FriendFinder would do without them? No answer))
Ok I wish to confess I belong to this group of people. The most pleasant thing as that I’m free in my actions, in my work. If you think you belong to this group too or you want to join our Wild Dating Webmasters Army (let’s call it WDWA ) – Subscribe to Usual Dating Feed! and find the answers you’re looking for.

Of course there are more types of dating sites. For example, I may tell you about local dating agencies. They meet singles face to face in their offices, they advertise through local newspapers and TV programs. Their sites were made for supporting their offline business. Their work relies on “personals touch” more than on online traffic. It is good work, but it’s not for us. Of course if you want – you can try)

So, take a look at the title of this post. What is your space in dating business?
I think you’ve made your choice already. Stay with Usual Dating!

Comments Appreciated. Thank you.